When searching for a job we use modern technology to research open positions but that doesn’t mean we should use the same method to land an interview.   

Thanks to sites like LinkedIn the search for industry specific contacts is a lot easier (and sometimes more effective) than cold calling corporate numbers and blindly asking to be connected to the HR department. Now, with resources like LinkedIn, you can find a job, see the person who posted the open job, and send a brief message regarding your interest.

Don’t be fooled by the ease of this process.  The Internet is quick and messaging is somewhat instantaneous but that does not mean that a response will be just as fast.  Be aware that getting in touch through these networks does not mean that “Internet” language is appropriate. Do not let your professionalism be pixelated to nothingness as your message travels through cyber space.

Twitter and Facebook messages are great – when you want to catch up with old friends. Try messaging or friending a Human Resources Director through Facebook and you will be considered unprofessional. You don’t want to take a risk on the off chance you may be blacklisted! If Facebook was meant for business interactions, professional connections, and interview scheduling it would be called “LinkBook.”

People assume that because social media networking platforms are free, quick, and a more intimate form of messaging that these methods of contact replace hand written notes, phone calls, and follow up emails.

I was once in touch with a candidate via phone about an interview. Our schedules were busy and we planned on rescheduling in the future. A week later I received a direct “Tweet” from this candidate asking for a meeting. I found this to be extremely casual and informal, especially since I knew that she had my telephone number and email address.

Mind your manners when approaching new contacts and job opportunities through social media networks. Technology is always growing, moving, changing, and it’s up to us to utilize the benefits of these innovative ways of the future to our advantage.

Think about all your friends on Facebook.  I have upwards of 500 friends and am only really friends with 20 of them. A birthday wish on a “wall” isn’t a birthday wish at all.

How would you feel if you got a job offer through Twitter?