Did you know a recent survey found that over one-third of U.S. companies have Facebook in their sites as the primary tool for social recruiting in 2012? Job seekers will see substantial developments in social this year.

Data from Jobscience’s research shows:

  • Social recruiting isn’t going away anytime soon
  • Facebook is the most important social recruiting tool behind LinkedIn
  • LinkedIn is anticipated to be the most used tool for recruiting with 57 percent of respondents expecting to use the tool more than job boards, email marketing, and referral programs
  • Twitter is the least important social network for recruiting

Online recruiting research lab Potentialpark found that HR professionals prefer interacting with students, graduates and early career professionals on Facebook.

  • The corporate career website continues to be the hub of top employer’s talent communication online and offline
  • Mobile media still has some catching up to do – only 21% of global top employers have a mobile careers websites or career related app
  • Microblogging and blogs are effective niche channels

Using social networks to find candidates for current job openings has become a common strategy for recruiters. For more information on this subject, visit Jobscience’s blog. To see a list of the Top 15 in Online Talent Communications and additional statistics from Potentialpark, click here.