It is no secret companies today look at professional online profiles. LinkedIn is the primary professional networking site, but that doesn’t mean you should neglect your other online profiles. It is up to you to update and maintain a current and professional profile. Some tips to optimize your online profile for potential employers are listed below.

  1. Keep it up to date – whenever you have an update, post it.
  2. Refresh your keywords and specialties – search online for common words that best describe what you do and use these key words organically.
  3. Be aware –  create multiple online profiles and a personal blog and make sure they are all connected to enhance your personal search rankings.
  4. Get the recognition you deserve – all legitimate recognitions should be included in your profiles.

For more helpful tips on creating an attractive professional profile click here.

It is important to note recruiters are constantly seeking out passive job candidates for their highly selective corporate clients. Once you know and understand the methods recruiters utilize in their hunt, you can position yourself as the talented passive candidate they covet.

Here are four tactics recruiters use on LinkedIn specifically.

  1. Recruiters look for people who use the same vocabulary as their clients.
  2. Recruiters hunt for people who command the respect of their peers and supervisors.
  3. Recruiters seek experts and thought leaders.
  4. Recruiters scout for people wherever they can find them.

There are many other strategies you can successfully employ, but these four provide the basis to create a solid LinkedIn presence. Good luck with your job hunt!