Interview

The Art of the Elevator Pitch

modern elevator

 

First impressions are infinitely valuable. As much as we like to think that we embody the words our second grade teachers told us (“Don’t judge a book by it’s cover”), we all do. It’s human nature. It’s proven that humans form their initial impressions and perceptions of others within the first few seconds of interacting.

This poses an interesting quandary: do we simply fold under the difficulty of creating a good impression, or do we take the challenge with open arms and master the craft of creating a good impression?

The most important element in meeting any challenge is the right set of tools. If you want to chop down a tree, you need an axe. If you want to hit a ball, you need a bat. If you want to make a good impression in an interview, you need a good elevator pitch.

Mastering the elevator pitch is a challenge in and of itself. It’s having to answer “What do you do?” in a matter of seconds. It’s having to validate yourself as worth someone else’s time. Think about being in an interview and having the interviewer say, “Tell me a little about yourself.” Responding to this is more difficult than it seems. What qualifies as “a little”? What do they want to hear? The elevator pitch solves this conundrum and offers a means of conveying yourself in a positive light.

The elevator pitch draws its name from the following situation: you happen to encounter someone in the elevator whom you’ve been wanting to interact with for quite some time – it could be an executive at your company, or simply someone who would be a vital member of your professional network. These thirty seconds that you have in the elevator with this person are your golden opportunity to impress and make your strong first impression. By making the most of the small amount of time you have with them, you increase your chances of the person making more time for you. The same principles in the elevator apply in the first thirty seconds of a job interview. You’re probably going to be asked to paint a more realistic image of yourself than your resume provides. This is your pitch, and it establishes a strong foundation for the interview to build on.

Before getting into the particulars of a good elevator pitch, keep in mind that despite its name, the elevator pitch can happen anywhere. Regardless of where or how you come across a person you want to make a strong first impression with, break your encounter down into the following elements and I assure you your book cover will be enough to get the person to want to read more.

The Wow

If you want someone to listen to you, wow them. Your “wow” needn’t be a whole production, but enough to grab their interest. In fact, it’s not unrealistic to think that merely going out of your way to introduce yourself will be enough of a wow factor. If you think that this is the case with the person you’re pursuing, you’re golden. If not, offer up something interesting. Share a little factoid. mention something in the news. Whatever you do, get them on the hook.

If you’re in a job interview, your wow factor will vary slightly. If you went to a particularly notable school, share it. If you’ve got something on your resume that you’re sure sets you apart, mention it. If you’re familiar with some of the work the company has done, discuss your admiration of it.

The Who

Once you’ve got the person on the hook, reel them in by offering a succinct but comprehensive introduction of who you are. Chances are the person is wondering who you are, so give them a little taste that will leave them wanting to know more.

The Why

Once you’ve started interacting with the person, they’re likely to have gone from wondering who you are to why you’re interesting in talking with them or in the position you’re applying for. And you should tell them. Be direct, and be honest; don’t sugarcoat the truth. Being clear as to why you’re talking to them or why you’re interviewing allows you to proceed to…

The What

You have a purpose for talking to this person or interviewing with them and they know it. Make it clear, and inform them of what you want out of them or the position. A well constructed “what” element is essential for you to get to your…

Bottom Line

A great elevator pitch is only going to have a duration of about thirty seconds, and it’s chock-full of information about you. Your bottom line is what’s going to resonate with the person you’re looking to leave an impression with. It should wrap up everything you’ve said and include your call to action: I’d love to speak more with you.

You don’t want to be overzealous in your pitch. You’re only providing the essential information about you and what you want as a means of grabbing their interest and making a lasting impression. It’s truly a difficult thing to do, but it’s masterable with practice. Take some time to write down a response to “Tell me a little about yourself.” It’s a great way to put yourself in perspective and will allow you to see yourself from someone else’s point of view.

The goal of any interaction should be to put your best self forward. This is especially true when you’re seeking to make a strong impression in an interview. You’re not going to use your elevator pitch every day, but you want to have it well-constructed so that when you do use it, it’s an enticing cover to the book of you.

 

Reduce Job Interview Stress

 

Word Relax on beach

 

 

Going to an interview does not have to be the most stressful part of the job-hunting process! Because up to 93% of communication is non-verbal, it’s important to go into an interview with confidence and a great attitude. Any fear, anger or confusion you have about the interview or the job itself is going to show. Be prepared, and reduce your stress.

 

Choose a time that works for you

Don’t agree to an 8 a.m. interview if you’re not a morning person. The time an interviewer suggests isn’t the only time they can interview with you. If you like to have some time to unwind in the morning, set up an interview for a little later in the day. If you are a morning person, by all means, suggest a meeting early in the day.

Leave plenty of time to get ready

Make sure you set multiple alarms set so you don’t oversleep, and take some time to unwind and wake up before your appointment. You should arrive about 5 to 10 minutes early. You don’t want to be more than 10- 15 minutes early, or even more than one minute late.

It’s a good idea to set up everything you need the night before. Plan your outfit, iron your shirt, shine your shoes, do whatever you need to do to eliminate tasks from your list. You don’t want to waste a bunch of time in the morning updating your portfolio or looking for your keys – this will only add to your stress.

Be (over) prepared

Check out our recent article on how to be prepared for an interview, one of the best ways to relieve stress.

Do your research on the company, and be ready to ask and answer questions. Failing to do so will be apparent to your interviewer.

Remember: You are interviewing the company, too

Look at the interview as conversation. While it’s true that the employer brought you in to learn more about your background, this is also a chance for you to see if the company is a good fit. A job description can look great on paper, but if you go in to the interview and everyone you interact with is a jerk, it’s probably not somewhere you want to spend your time. Looking at an interview as a conversation can make you feel a little more powerful – the fate of your career is not solely in the interviewer’s hands.

Don’t over-caffeinate

Stick to just one cup of coffee or tea before you go in – any more can exacerbate stress levels. While you may not notice it on a regular day, in a stressful situation, anything you do to raise your heartbeat can have a negative effect. You don’t want to fall asleep, you just want to be relaxed and lucid.

Have something fun to look forward to 

Having something fun planned when your interview is over can be a great way to relieve some stress, and even give you a better attitude about going in to the appointment. It’s hard work getting an interview, so reward yourself with something nice. If your interview ends up being a success, you’ll be able to go out for drinks with friends and brag about it. And if the interview is a dud, you’ll have something lined up to make you feel better.